The single biggest mistake you can make when marketing your home is pricing incorrectly. You only get one chance to make a great first impression so you want to ensure that you are pricing your home accurately.
Price too high and you risk your property sitting on the market too long and the market conditions changing. Overpricing also limits demand and reduces the number of buyers who view the home. Without viewings, you aren’t going to get a sale at any price so you need to set a price that is enticing enough to get buyers through the door and submit an offer.
Many clients ask: “Can I test the market at a high price and reduce if I don’t get any offers?” In theory, you can price your home at whatever price you like but that doesn’t mean there is a buyer out there willing to pay it. Research proves that overpriced homes sit on the market longer and actually sell for less than comparable homes that are priced at the correct market value from the start.
Get it right the first time! Before listing your home for sale, seek the opinion of a local real estate professional. Your real estate agent will research recent sold and listed properties, review features, neighbourhoods, and current market conditions in order to provide you with an accurate estimate of your homes market value. If you get multiple evaluations, keep in mind that no two appraisals will ever be exactly the same but they should be close.
Pricing your home correctly will help you to put your best foot forward and maximize your chances of getting a sale.