Karelyn Campbell

Cell: 250-618-8213 |

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If you have a home to sell, you’re probably excited to get the process started. There are many things you need to consider when selling your property, and it’s hard not to feel overwhelmed by the task. The good news is we’ve done extensive research about what you need to know about selling your home – and we’ve answered the questions you’re probably wondering:  


How will you determine my home’s value?  

To determine your home’s value and set a listing price, I will complete a Comparative Market Analysis. The CMA uses recent sales of homes close in geography, age, size, and features to yours. (A CMA is not the same as an appraisal, which a licensed appraiser can perform.)  


Is it a good idea to start high?  

Many sellers like the idea of “starting high” to see if they get higher offers, but this strategy isn’t usually practical. First, buyers may not see your listing if they use a price filter set to what they expect prices in the area to run. Second, you run the risk of the appraisal coming in lower than your contract price, which will require your contract to be renegotiated or canceled. Third, if your listing price puts your home higher than your neighborhood value, your home will likely sit on the market longer as buyers wait for you to make a reduction. It’s best to set a realistic listing price that will bring you buyers quickly. My goal is always to get you the highest possible price in the shortest amount of time.  


What percentage of the listing price can I expect to get?  

The list-to-sell ratio is determined by dividing the selling price by the listing price. The ratio is largely market-driven. In a sellers’ market, which is when inventory is low, sellers may get close to 100% or over 100% if the home sells above list price. In a market with a large inventory of homes, a buyers’ market, buyers have more negotiating power, so the list-to-sell ratio may be closer to 90%. My goal is to get you as close to a 100% list-to-sell ratio as the market will bear.  


How soon can I get my home on MLS?  

Once we agree to work together, I will begin gathering information on your home and preparing your MLS listing contract. I will also schedule a time for a professional photographer to take photos of the property. As soon as all the information and pictures your listing can go live on MLS.  


What do I need to do to get ready to list?  

For your part, it’s a good idea to begin cleaning out or organizing storage spaces, closets, and drawers and putting away some of your décor or belongings. You may also want to have the exterior pressure washed, and the landscaping cleaned up. We can talk further about specific things that will help your home show better.  


How will showings be conducted?  

You and I will agree on the terms you are comfortable with for showings. We want to make the home accessible to buyers without too much disruption to your personal life. We can use a showing schedule, and unless we agree otherwise, I will notify you in advance of showing requests. We use electronic lockboxes that only active members of our local Realtors association can access. We can set the lockbox on a schedule, if necessary. Any time the lockbox is accessed, I receive a notification.  


How will you market my property?  

Marketing your listing is of utmost importance. Most buyers find their properties online through MLS (via their agent,) Realtor.ca or other search engines. Listings in our MLS system automatically show up on these sites within a day or two of becoming active. In addition, I share my listings with the agents in my network, on my website, and on my social media. We can discuss additional opportunities such as hosting open houses,online advertising, and marketing within your neighborhood.  


How long will it take to find a buyer?  

Several factors influence the time it takes to find a buyer. These include the market conditions, price range (higher-priced or luxury homes typically take longer to sell,) location (whether your home is in a desirable neighborhood or a unique location,) and the condition of the home (is move-in ready or in need of renovations?) In a balanced market, most houses, when priced accurately and without significant damage or extenuating circumstances, go under contract within thirty days. Homes sell faster in a seller’s market, while buyers take more time to look when inventory is high.  


Will you qualify the buyer?  

When an offer is received, I will work with the buyer’s agent to vet the buyer. All offers should be accompanied by either a pre-approval from a mortgage lender or, if paying cash, by verification of funds available to cover the purchase price. Once you accept an offer, the buyer must put down the agreed upon deposit, schedule any inspections as stipulated in the contract, and, if financing is involved, their lender will initiate the loan approval process. I will stay in close contact with the buyer’s agent to make sure due process is followed.  


What are the costs involved?  

The seller usually pays for the real estate agent fees, which are divided between the buyer’s agent and the seller’s agent. The seller also pays their share of the property taxes. If the full annual amount has been paid, the buyer will repay their portion back to the seller at closing.


Will you also represent the buyer?  

In our market, there is a ban on dual agency. A real estate agent cannot be in an agency relationship with both the buyer and the seller in a transaction.


Can I cancel if I find my own buyer?  

The listing agreement is a contract between you and me and/or my brokerage. It stipulates the terms for cancellation, which you are encouraged to review. Once we have signed the listing agreement, a prospective buyer that approaches you directly should be redirected to me.  


How often will we communicate?  

Communication is key to an easy and successful sale. I will keep you appraised of events every step of the way. You are welcome to reach out to me with questions or concerns. When we go over the listing information, we will discuss our preferred means of communication and schedules to make sure we know each other’s availability and boundaries.


Thinking of selling? I'm here to help! Shoot me a message or give me a call today.

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The single biggest mistake you can make when marketing your home is pricing incorrectly. You only get one chance to make a great first impression so you want to ensure that you are pricing your home accurately.


Price too high and you risk your property sitting on the market too long and the market conditions changing. Overpricing also limits demand and reduces the number of buyers who view the home. Without viewings, you aren’t going to get a sale at any price so you need to set a price that is enticing enough to get buyers through the door and submit an offer.


Many clients ask: “Can I test the market at a high price and reduce if I don’t get any offers?” In theory, you can price your home at whatever price you like but that doesn’t mean there is a buyer out there willing to pay it. Research proves that overpriced homes sit on the market longer and actually sell for less than comparable homes that are priced at the correct market value from the start. 


Get it right the first time! Before listing your home for sale, seek the opinion of a local real estate professional. Your real estate agent will research recent sold and listed properties, review features, neighbourhoods, and current market conditions in order to provide you with an accurate estimate of your homes market value. If you get multiple evaluations, keep in mind that no two appraisals will ever be exactly the same but they should be close.


Pricing your home correctly will help you to put your best foot forward and maximize your chances of getting a sale. 









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1. Depersonalize

You’ve spent time personalizing your home and adding finishing touches to your space. But when it's time to sell it’s best to get back to the basics so you can showcase your home, not your things. This is the perfect time to start packing so go ahead and put away those cherished family photos, sports-themed posters, collections, awards, and antique china set. Your goal is to create a neutral space where buyers can visualize themselves moving in.


2. Declutter

Create a clean visual for buyers by removing any unnecessary items. Focusing on functionality will help you decide what to keep and what to put away (photos, accessories, books, out-of-season clothing, and small appliances). Keeping the clutter to a bare minimum will help make spaces feel much bigger.


3. Paint

Patch any dents in the walls and apply a fresh coat of paint. If you’ve painted a room in the last few years, you can probably get away with a few quick touch ups rather than painting the entire room. You may also want to cover any brightly painted areas with an inviting neutral tone such as a cool grey or a warm beige.


4. Clean

Clean every surface until it shines! Presenting a clean home shows buyers you take care of your home. Wash the windows inside and out, clean the floors, pressure wash the driveway and don't forget to clean under sinks and appliances.


5. Make Small Upgrades

Make some small but impactful upgrades such as updating light fixtures or door handles. These updates can completely change the look of a room and can help increase the value of your home.


6. Add Curb Appeal

You can add a lot of curb appeal without investing a lot of money. A new door mat and a beautiful pot of flowers at the front door make a great first impression. If you’re feeling bold, try painting the front door red or navy blue.


7. Get Professional Help

Hire a handyman to fix leaky faucets, clean out the gutters, patch drywall, repair broken tiles and make other small repairs around the home. Buyers will notice if there is anything wrong so it’s a good idea to ensure everything is in good repair before listing your home.  


8. Tidy Up Outside

Tidy up the yard by cutting the lawn, raking the leaves and weeding the garden. For a bigger impact on a budget, add fresh mulch and some brightly coloured flowers.



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